You can sell great products or excellent service, but if you’re not getting your customer experience right, then your business is always going to be held back.
People want more than just a product, they want to enjoy their experience dealing with a company, or at the very least, not dislike it. So, how can you make sure more people are enjoying your customer experience?
Understand Your Customers
It’s hard to give a great gift to someone you don’t know very well. Likewise, it’s challenging to give the perfect customer experience if you don’t know your customers.
When you go to a restaurant, you’ll always see some customers who want to engage with the waiter and make them a part of the experience. Then you’ll find other customers who just want to order their food in the most efficient way possible and not be disturbed.
The waiter has to recognize and understand each type of customer, and your business has to do the same. No two customers are the same, but you can create buyer personas that each customer will fit into.